You can generate the embedded HTML code by selecting the view you wish to display, and simply pasting it wherever you want it displayed on your website.
To get the widget and display it on your website, go into the settings of your event and then in the "Widgets"tab. Click on view displayed and select on "Exhibitors"(You can also choose a specific group should you want to display only certain exhibitors).
Once you have selected the right options, you can copy the few lines of code associated with the widget.
You can choose between two view modes: grid or list. You can also click on "Edit View" and make the display even more refined based on Type or custom fields that you have added. The interaction actions allow redirecting the attendees towards the WebApp when they want to bookmark an exhibitor for instance.