The Analytics module allows you to get insights and analyze data pertaining to the event, allowing you to gauge the success of the event and participant engagement.
As a premium member of Swapcard, you should have access to the Analytics module which can be reached through the Events Studio: Event Studio > Analytics
Dashboard overview
On the dashboard you have the overview of the following:
Metric breakdown
The Analytics dashboard provides a summarized view of your event by providing various metrics that are automatically captured and stored in the platform. These include:
Metric Type |
Metric |
Description |
|
Top Performing |
Best Session |
Session with the most registered participants |
|
Best Speaker |
Speaker with the most profile views |
|
|
Best Exhibitor |
Exhibitor with the greatest number of bookmarks |
|
|
Best Sponsor |
Sponsor with the most clicks |
|
|
Most Contacted User |
User with the maximum connection requests |
|
|
Best Networker |
Attendee with the most contacts made during the event |
|
|
Most Active User |
The most active user during the event |
|
|
Engagement |
Active Users |
Number of users connected throughout the event |
|
Have made 1+ connection |
Number of users who created at least one connection |
|
|
Have bookmarked 1+ exhibitor |
Number of users who added at least one exhibitor to their favourites |
|
|
Have Registered to 1+ session |
Number of users who registered for at least one session |
|
|
Usage per platform |
Platforms |
Usage rate for each platform including
|
|
Feature usage rates |
Features |
Usage rate of each feature within the platform |
|
Networking |
Total Contacts Made |
Number of contacts made between participants |
|
Contacts made per Average User |
Average number of contacts made per active user |
|
|
Total Messages Exchanged |
Number of messages exchanged between participants |
|
|
Total Discussions Created |
Number of conversations created between participants |
|
|
Total Meetings |
Number of meetings held between participants |
|
|
Video Calls |
Number of video calls made |
|
|
Average Duration of Video Calls |
Average duration of those video calls made during the event |
|
|
Sponsors |
Number of Sponsors |
Number of sponsors |
|
Clicks |
Number of clicks to sponsor pages |
|
|
Views by Unique User |
Number of views per single user |
|
|
Avg. Clicks per Sponsor |
Average number of clicks per sponsor |
|
|
Exhibitors |
Number of Exhibitors |
Number of exhibitors |
|
Members with 1+ contact |
Number of exhibitors with at least one connection |
|
|
Total Contacts Made |
Total number of connections made |
|
|
Total Bookmarks |
Number of exhibitors added to favourites by participants |
|
|
Number of Members |
Number of exhibiting members |
|
|
Active Members |
Number of active members |
|
|
Avg. Contacts per Exhibitor |
Average number of connections per exhibitor |
|
|
Avg. Bookmarks per Exhibitor |
Average number of additions to favourites per exhibitor |
|
|
Speakers |
Number of Speakers |
Number of speakers during the event |
|
Active Speakers |
Number of active Speakers |
|
|
Schedule |
Number of Sessions |
Number of program sessions held |
|
Avg. Registrations per Session |
Average number of participants who registered per session |
|
|
Avg. Registrations per User Registered to 1+ Session |
Average number of participants who registered for sessions where a user registered for more than one session |
Available reports
If you have purchased a premium package with Swapcard, you will gain access to export all of the detailed analytics for your event.
Steps: Event Studio > Analytics > Export Detailed Statistics > Select your report and date range.
Reports explained
- General Metrics: You will find the following detailed data in this report:
- Usage Summary
- Usage per day
- Networking Summary
- Detail per user
- Detail per exhibitor
- Session registration and feedback: List of people registered for the sessions, with their ratings and comments if any.
- Poll answers: List of people who responded to polls in sessions. These can be exported for a specific session or all sessions. Poll results can be exported via the Analytics tab, as well as via the live discussion in the polls tab.
- Video Streaming on Session Views: List of people who watched the streaming videos on the sessions, with dates and durations.
- Roundtables: List of people who joined roundtables, with dates.
- Exhibitors' pages, ads, docs, and items views and bookmarks - List of people who have seen or bookmarked the exhibitors or their items, seen or clicked into their ads, or downloaded their documents.
- Event home's Ads views and clicks - List of people who have seen or clicked on the advertisements of the event home.
- Event home's sponsors clicks - List of people who clicked on the sponsors of the event home.
Disclaimer: Regarding the inconsistency of usage - Details per user is more precise, as the sum is an approximation. We use specific algorithms to keep the performance fast enough, but because of this we provide 98-98% accuracy only. Which is not too bad, and you can notice it for huge events only. So, in this example, it is less than 0.5% difference which we consider as an allowable error.
