It is possible to display the conversations from the event page, in the corresponding button. This makes your conversation visible to as many people as possible.
To do so, you need to click on "add a content" and then choose "Live discussions"
Then, you will be able to choose the title of this new button, and find the discussions to attach to it. You have the option to associate one or more discussions to this button.
The discussion must have been created beforehand via the "Live Discussions" tab of the Studio. For more information, see How to create group discussions?