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Enhance event efficiency with batch participants import
Enhance event efficiency with batch participants import

Learn how to correctly format and import participant data using Swapcard’s Excel spreadsheet template.

Updated over 3 months ago

Batch importing participants via an Excel spreadsheet is a quick way to upload and manage attendee information on the Swapcard platform. However, to ensure a smooth import, it’s essential to follow the correct spreadsheet structure and adhere to specific guidelines. This guide explains the required format, important considerations, and troubleshooting tips to help you avoid common errors during the import process.

Important considerations for People import

Before starting your import, keep these key points in mind:

  • Download the latest template: Always download the Excel sheet template directly from the platform each time you want to make an import to ensure it is up-to-date.

  • Do not modify key columns: The last two columns, External ID and Checksum, are critical for the import process. Do not alter these columns, as they help maintain data integrity.

  • Follow row limitations: Each import file should contain no more than 1,000 rows to avoid errors during the upload process.

  • Cannot delete via import: Data cannot be deleted via Excel import. If you need to remove participants, delete them directly from the Studio before re-uploading the file.

  • Updating profiles: Reimporting participants in another event will update their profiles with the latest information, such as job titles. However, some details, like phone numbers, will remain unchanged if they were included in a previous import.

Understanding the Excel Spreadsheet Structure

The Excel template is structured to match specific fields within the platform. Here's an overview of key columns:

Columns A to AA: Participant Information

These columns correspond to the main profile information displayed in the People section, such as name, email, job title, and company.

Columns AB to AS: Platform and People Settings

These columns relate to other parts of the platform or specific participant settings like:

  • AB: Badge Number: Manually add the participant’s badge number or integrate it using your ticketing tool.

  • AC: Badge URL: Include the URL of the participant’s badge in PDF format.

  • AD: Link the participant to sessions, assigning them as a speaker.

  • AE: Link the participant to an exhibitor, assigning them as an exhibitor representative.

  • AF: Region (en)(optional - Single choice)

  • AG: Country (en) (optional - Single choice)

  • AH: Industry

Troubleshooting Common Import Errors

Here are solutions to common issues you may encounter during the import process:

  • Unexpected error during import: An error message like "Unexpected error (Please retry to import your file)" occurs. Check for rows that might be improperly set up. For example, a single problematic row can disrupt the entire import. Exclude any faulty rows and re-upload the file.

  • Custom fields mismatch: Ensure all custom fields in your import file are created and correctly configured in the event settings before uploading.

  • Account creation defaults: The “has an account” column being empty can lead to unexpected account creation. If left empty, the system defaults to “true” if an email address is present, creating an account. If no email is provided, the participant is added without an account.

  • Participant information update: Reimporting participants with updated data doesn’t fully replace existing information, such as phone numbers. Updates are applied to current profiles, but some fields may remain unchanged if not updated in the import file.


Best practices for a successful import

  • Test small batches: If you’re unsure about the data, test with smaller batches of participants to identify potential errors before a full import.

  • Review data carefully: Double-check that all required fields are filled correctly and that unnecessary columns are not altered.

  • Keep backup files: Save backup versions of your Excel files before making changes to ensure you can easily revert if errors occur.


Importing participants via the Excel template streamlines the process of managing attendee information, but it’s crucial to follow the correct format and understand the settings to avoid errors. Understanding the spreadsheet structure, from attendee profiles to specific settings like badge numbers, session links, and account creation options, allows you to maximize the benefits of this powerful tool. Properly managing these details not only saves time but also ensures that your attendee data is seamlessly integrated into the event, enhancing the attendee experience from the moment they register

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