AI recommendations are a key feature designed to personalize attendee experiences by offering relevant Items, Sessions, and connections. This AI-powered matchmaking improves attendee engagement, satisfaction, and event success by continuously learning and adapting to user preferences.
Benefits:
Personalized matches: Attendees receive curated recommendations tailored to their interests.
Continuous learning: The AI refines its matches based on attendee feedback, like marking suggestions as irrelevant.
Enhanced engagement: By providing relevant content, AI recommendations increase interaction with exhibitors, sessions, and other participants.
Note that this feature is available on the Web Event App only.
How to create the AI recommendations page
Follow these steps to create a new page:
Go to the Studio.
Click on Event builder ➡️ Pages & Menu.
Click on Create page.
Choose AI recommendations.
How to manage your AI recommendations page settings
Editing the design of the AI recommendations page
Customize the design of your AI recommendations page to align with your event branding. You can modify:
Label: Change the page label as it appears in the event menu.
Color: Adjust the theme color of the page.
Button background image: Set a background image for buttons on the page.
Page background image: Select a background image for the page to enhance visual appeal.
Managing the visibility settings of your schedule page
Control who can see your AI recommendations page by managing its visibility settings with Groups.
Decide which group(s) of participants can view the page.
Depending on your event's complexity, you can create different AI recommendations pages for different participant groups.
Managing the data settings of your AI recommendations page
Determine which types of matches will be displayed for the selected participant groups. Choose from:
Exhibitor matches: Recommend exhibitors relevant to attendee interests.
People matches: Suggest people connections based on attendee profiles.
Session matches: Offer session recommendations based on attendee preferences.
Item matches: Highlight items such as products or services that align with attendee interests.
Once you've created your page your attendees will be able to access it.
The AI Recommendations page is a powerful tool that personalizes the attendee experience by curating relevant matches for items, sessions, and participants. By customizing its design and managing visibility and data settings, you can deliver a tailored experience that boosts engagement, satisfaction, and event success. With Swapcard's AI continuously learning from attendee feedback, your event becomes more dynamic and attendee-focused, driving better results for exhibitors and attendees alike.
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