Clear communication helps you drive more revenue from your exhibitors.
In this article, you will learn best practices for promoting Swapcard digital services in Swapcard and through your own channels, including your website, emails, and documents.

Email Template

Bellow you will find a list of example email.

You may need to adapt them based on the digital services you offer in your Marketplace.

How to Write a Good Email

Keep the subject short and clear. It should reflect the content of the email.
Build trust by using relevant KPIs and results. You can find example KPIs below. Focus on benefits, not just features.
Keep the message short and easy to understand.
Use one clear call to action.

Awareness – “Unlock Your Full Lead Potential”

Subject: Turn Your Event Presence Into a Lead-Generating Machine

Body:

Hi [First Name],

Did you know that 85% of leads at events are now digital?

Exhibitors who combine on-site presence with digital engagement generate 2.5× more leads.

Check out the digital exhibitor marketplace now for proven, tailored upgrade options that help you:

Boost visibility before, during, and after the event
Engage with attendees 24/7 through chat, meetings, and content
Capture and qualify every lead directly in your Exhibitor Center

Don’t miss the opportunity to turn event engagement into measurable ROI.

👉 [Explore Upgrade Options]

Conversion – “Maximize ROI With the Right Exhibitor Package”

Subject: More leads, less effort — upgrade your exhibitor experience

Body:

Hi [First Name],

You’ve already secured your booth — now it’s time to make it work harder for you. With our enhanced exhibitor packages, you can effectively amplify your brand and capture high-quality leads.

Here’s what exhibitors achieve when upgrading:

6× more visibility thanks to enhanced digital exposure
10× more contacts collected using integrated tools
Real-time AI-recommended leads, lead capture, qualification, and reporting

Each package is designed to fit your goals — from foundational visibility to full-scale, data-driven ROI optimization.

🚀 [Discover Packages Available for Your Event]

Let’s make your next event your most successful yet!

Best,

Your Swapcard Marketplace Team

Value Reminder – “Engage Attendees Before They Even Arrive”

Subject: The show starts before the doors open 🚪

Body:

Hi [First Name],

Did you know that 60% of networking happens before the event even begins? With exhibitor marketplace offerings, you can start building relationships that convert into sales weeks in advance.

By upgrading your digital presence, you can:

Be seen first by attendees searching for products
Schedule meetings before arriving on-site
Keep generating leads even after the event ends

Your participation deserves more than a booth — it deserves a full digital spotlight.

✨ [See How to Boost Your Visibility]

Warm regards,

The Swapcard Team

Last Push – “Don’t Leave Leads on the Table”

Subject: Final reminder: maximize your ROI before the event starts

Body:

Hi [First Name],

Your event is around the corner, but you can build success today. Exhibitors who invested in digital visibility last year saw:

6× more exposure
10× more qualified contacts collected

Don’t miss out. Our marketplace offers exclusive upgrades to help you capture every opportunity — from AI-powered lead recommendations to live chat and on-site scanning tools.

Act now to ensure your brand stands out from the crowd.

⚡ [Upgrade Your Exhibitor Experience]

See you at the event,

The Swapcard Team

Call to Action:

➡️ [Log in to the Exhibitor Marketplace]

Post-Event / Evergreen – “Keep the Leads Flowing After the Event”

Subject: Keep generating leads even after the show closes 🎯

Body:

Hi [First Name],

The event may have ended, but your lead generation doesn’t have to stop. With Swapcard’s marketplace upgrades, catch up with visitors you may have missed and continue to attract and engage new prospects — long after the show floor closes.

Stay visible, follow up easily, and turn event momentum into year-round ROI.

💡 Explore the available add-ons and keep your pipeline active.

[Browse Services Now]

Best regards,

The Swapcard Team