The Exhibitor Marketplace allows organizers to resell custom offers to exhibitors. These purchases happen directly in the Exhibitor Center, while you manage setup and tracking in Studio.

Key Benefits

New revenue stream: You earn a payout for every extra purchased.
Faster feature delivery: Some tools (like Lead Capture) are auto-enabled post-purchase.
Custom flexibility: Sell any digital or physical offer—even services or add-ons.
Self-serve experience for exhibitors: Less back-and-forth, more convenience.

What can I sell in the Marketplace?

You can sell:

Swapcard extras (e.g. Lead Capture, Lead Qualification)
Custom extras (e.g. AI Lead Recommendations, merchandise, sponsorship add-ons)

Automatic activation

Lead Capture and Lead Qualification are linked to permissions and will be auto-enabled after purchase.
Custom extras are not linked to permissions and need to be manually activated by our team once purchased.

How to set up your marketplace in Studio

To launch your Marketplace:

In Studio, go to your event.
Open the Content menu.
Click Exhibitor Marketplace.
Select Create marketplace (if setting up for the first time).
Choose your currency → ⚠️ this cannot be changed later.

6. Connect your Stripe account at the organization level (this is also used for registration revenue).

Once your marketplace is created, you can begin adding extras.

How to create and manage extras

To add extras to your marketplace:

Click Create an Extra
Add a name and description for the extra
Choose whether to link it to a permission
- For example, select Lead Capture to enable that feature post-purchase
- You can bundle permissions (e.g., Lead Capture + Qualification

🔐 How Permissions Work

When purchased, the associated permission is automatically enabled in the exhibitor’s profile
No manual activation is needed
You can bundle multiple permissions (e.g. Lead Capture + Qualification)
The extra will appear in the order table once purchased
Our team manually activate the related feature or service in Studio

4. Define which exhibitor groups can see this extra (e.g., VIP only)

5. Set a price

If permission-linked, a minimum price is required
You’ll see a preview of your payout after fees

6. Click Create an extra to make it live for exhibitors

7. You'll see toggle to enable immediately or later.

💸 How payout works

When an exhibitor purchases an extra:

Stripe processes the payment
- Exhibitor enters billing details
- Payment is completed securely via Stripe
Fees are automatically split
- Swapcard takes a fee
- Stripe takes a processing fee
- The organizer receives the remaining payout
- See below 2 clear examples of revenue share
Payout is visible in Studio
- The amount you earn per extra is previewed during \the setup
Revenue is sent to your Stripe account
- This is the same account used for registration fees

Clear Examples of Revenue Share

1. Extra with a permission (e.g. Lead Capture)

Total price paid by the exhibitor: $300
Stripe fee (2.9% + $0.30): $8.70 + $0.30 = $9.00
Fixed Swapcard fee: $100 (example)
Remaining amount: $300 - $9.00 - $100 = $191.00
Variable Swapcard commission (20% > example): 20% of $191.00 = $38.20
Final amount for the organizer: $152.80

Split:

Stripe: $9.00
Swapcard: $100 (fixed) + $38.20 (variable) = $138.20
Organizer: $152.80

2. Extra without a permission

Total price paid by the exhibitor: $300
Stripe fee (2.9% + $0.30): $9.00
Remaining amount: $300 - $9.00 = $291.00
Variable Swapcard commission (20% > example): 20% of $291.00 = $58.20
Final amount for the organizer: $232.80

Split:

Stripe: $9.00
Swapcard: $58.20
Organizer: $232.80

How Exhibitors purchase extras

Exhibitors log into the Exhibitor Center.
They go to the “Boost your ROI” page (or equivalent marketplace page).
Available extras are listed with name, price, and description; a promotional banner may highlight upgrades.
They select an item and enter billing information.
Payment is processed via Stripe, then Swapcard/Stripe fees are deducted and the organizer’s payout is retained.
For Lead Capture and Lead Qualification, relevant features are automatically enabled in the exhibitor’s account.

Tracking Sales, Commissions & Permissions

From Studio you can:

View total revenue, commission splits, and net payout
See a table of purchased extras, including exhibitor names and product types
Manage settings, visibility, and permissions for each item
Enable or disable extras, or adjust pricing as needed

This centralized dashboard keeps you in control of your marketplace, helping you optimize revenue and monitor exhibitor uptake.

Best Practices & Tips

Start simple: enable only core extras before adding custom items.
Price strategically: consider minimum thresholds and exhibitor budgets.
Bundle permissions: selling a pack (e.g., Capture + Qualification) can increase uptake.
Monitor uptake and adjust visibility or pricing mid-event.
Communicate the value to exhibitors—explain ROI and benefits of the extras.
Collect feedback to guide future versions (e.g. adding images, quantity limits, bulk checkout).