Introduction
Promo codes in Swapcard Studio, provide event organizers with a powerful tool to offer discounts and drive ticket sales. By leveraging promo codes, you can attract more attendees, encourage early registrations, and reward loyal customers—all while maintaining full control over discount parameters.
With flexible customization options and seamless checkout integration, promo codes ensure a smooth purchasing experience for attendees while giving you valuable insights into your promotional strategies.
How to create promo codes
Setting up a promo code in Studio is quick and easy:
Navigate to Studio → Registration → Promo Codes.
Click "Create a Code".
Indicate the name of the promo code.
Add a description (Optional)
Define the discount type:
Fixed amount (e.g., $10 off).
Percentage-based (e.g., 20% off).
Set a usage limit (maximum redemptions).
Set the validity period by selecting start and end dates.
Choose whether the promo code applies to:
Specific ticket types (e.g., VIP Pass, General Admission).
All available tickets
Click "Create" to activate the promo code.
How to manage promo codes
Once created, promo codes can be monitored and adjusted in Studio.
Click on the promo code to:
Deactivate or Delete Codes: Remove outdated or misconfigured codes.
Edit Existing Codes: Adjust details, including expiration dates or ticket eligibility.
Track Usage: Monitor how many times a code has been redeemed and analyze its impact on sales.
Best practices for promo codes
To maximize the impact of promo codes, consider the following strategies:
Create a sense of urgency – Use limited-time offers to encourage early ticket purchases.
Segment your audience – Offer exclusive discounts for returning attendees, VIPs, or partners.
Promote strategically – Share promo codes through social media, email campaigns, or event partnerships.
Monitor performance – Track redemptions and adjust future discount strategies based on results.
Avoid overuse – Excessive discounting can devalue your event. Use promo codes strategically to maintain ticket sales at a sustainable level.
Conclusion
Promo codes are a powerful tool to boost attendance, reward loyal attendees, and increase early ticket sales. By setting up promo codes in Swapcard Studio, you gain full control over ticketing discounts while providing a seamless experience for attendees.
Start using promo codes today and enhance your event’s success!
Read more