How does Swapcard use guest mode for SEO?
Search engines can only index content visible in guest mode. This means any content restricted to logged-in participants will not appear in search results.
Examples of guest mode content:
Event name and description
Exhibitor profiles available in guest mode
Agenda sessions set to public visibility
Tip: Make sure the content you want indexed is accessible without login.
How do I optimize event information for SEO?
Search engines use your event name and description to understand your event. You can update these fields in:
Go to Event Builder
Select General Information
Update the Event Name and Description with relevant keywords
Choose keywords your audience is likely to search for, such as the industry, topic, or location.
How do backlinks improve event visibility?
Adding your event link across trusted websites helps search engines recognize it as valuable. This is called link juice.
Where to add your event URL:
Your organization’s website
Social media channels
Partner or sponsor websites
Press releases and newsletters
The more quality backlinks you add, the better your event ranking can be.
How can exhibitors and content boost SEO?
Any content available in guest mode contributes to indexing. For example, adding exhibitors and making their profiles public can help your event rank for more keywords.
Best practices:
Add keyword-rich exhibitor descriptions
Make sure exhibitors are set to guest mode visibility
Publish engaging, searchable content in public pages
Should I use a white label domain?
Yes. If you use a custom domain instead of the default Swapcard URL, and if your domain already has strong SEO authority, your event will benefit from that reputation.
White label domains make your event more trustworthy in search engines and can improve ranking.