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Event Analytics Dashboard - Exploring the general metrics of my Event
Event Analytics Dashboard - Exploring the general metrics of my Event

Gain insights into your event’s performance by tracking attendee engagement and activity in real-time.

Updated over a month ago

The Event Analytics Dashboard in Swapcard helps organizers analyze event success and attendee engagement by providing real-time metrics and detailed insights. You can access this data directly from the Studio under Analytics > Dashboard. This powerful tool allows you to measure attendee activity, platform usage, networking stats, and more, giving you a comprehensive overview of your event's performance.

Key metrics in the event analytics dashboard

How to monitor people online in real-time?

The People online now indicator is displayed in the top-right corner of the Analytics Dashboard and reflects the real-time number. The selected time range doesn't affect it; it reflects People online within the current Event only.

The number is updated at a minimum interval of 10s.

Note: This data won't be displayed if the Event isn't "Live".

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Aside from filtering the data per date, it can also be filtered by Group(s), including Groups that have been previously deleted.

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How to analyze engagement?

The dashboard provides various engagement metrics to help you understand how users interact with your event:

  • Number of active users
    A user is considered active once they logged in and made at least one action in the Event App or in the Exhibitor Centre (e.g.: clicked on a button on the homepage). This metric is individualized per Event.

    This is the list of user actions we consider for "Active User". They are only counted once, even if they make multiple actions:

    • event_show – when the user views the main page of the Event

    • event_view_show – when the user views one of the views of the Event

    • exhibitor_self_show – when the user sees its own Booth in the team interface

  • Number of users with at least 1 Connection

  • Number of users with at least 1 Meeting

  • Number of users with at least 1 bookmarked Exhibitor
    The number displayed on the dashboard can differ from the results obtained from Developer Analytics /GraphqlAPI AND Developer AnalyticsAPI). The Analytics Dashboard uses a probabilistic approximation (HyperLogLog algorithm) for the distinct count (slight margin for error) → datasource: Developer AnalyticsAPI. The Developer Analytics /GraphqlAPI would be the most up-to-date in terms of accuracy. The Developer AnalyticsAPI doesn't show the deleted bookmarks, therefore the number displayed could be higher.

  • Number of users registered to at least 1 Session

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Usage rate of each platform: this section gives an overview of the platforms used by Participants to access your Event.

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How to evaluate networking activities?

Swapcard tracks all networking interactions, including:

  • Number of Contacts made
    Via Connection Request accepted, Meeting Request accepted, Badge scan

  • Average number of Contacts made per active user

  • Number of messages exchanged
    Total amount of messages within all the Discussions and private conversations

  • Number of Discussions created
    Including Discussions and private conversations

  • Number of Meetings made
    Total number of confirmed meetings

  • Number of Video Calls made
    All of them, not just for the Meetings

  • Average duration of Video Calls

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How to track contacts scoring

The dashboard includes a section dedicated to rating and evaluating the quality of contacts made during your event, providing insights into attendee networking effectiveness.

How to monitor Sponsors, Exhibitors, Speakers, and Schedule Engagement?

This section allows you to review detailed statistics about interactions with sponsors, exhibitors, speakers, and the overall schedule, helping you assess their impact on your event.

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How to download detailed reports?

In addition to the metrics displayed on the dashboard, you can download comprehensive Analytics Reports from Analytics > Reports. These reports offer deeper insights into key performance indicators, enabling further analysis and optimization of your event strategy.


The Event Analytics Dashboard is a valuable tool for assessing the success of your event. It provides real-time data, tracks attendee engagement, and offers detailed analytics on networking, content interaction, and more. Use this dashboard to gain actionable insights that help you enhance future events, improve attendee satisfaction, and drive greater ROI.

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