Detailed analytics reports in Swapcard provide event organizers with a deeper understanding of event performance, attendee behavior, and engagement metrics. These reports go beyond the standard Analytics Dashboard, offering comprehensive data to help you optimize current and future events.
Please note that this feature is not included in Free and Starter Plan. If you wish to update your plan, you need to contact your account manager.
How to access analytics reports of your event
To gain deeper insights into your event's performance beyond what's available on the Analytics Dashboard, follow these steps to access and download detailed analytics reports:
Navigate to the Studio:
Go to the Analytics section.
Select Reports.
Select the desired report:
Choose the report you need from the available list.
Define the date range and specific settings for the report. These settings vary depending on the type of data and features you want to analyze.
Check the dates. When a report asks for a date range, it is set by default from one month before your event starts to 3 days after it ends. Activity outside these dates is not included: if attendees keep using your event afterwards, for example to watch on-demand sessions, move the end date to cover that period.
What are the report types and their contents
General Reports:
General Metrics: Overview of key performance indicators.
Networking Summary: Data on interactions between attendees and exhibitors, including active user statistics and platform usage.
Session Reports:
Session Data: Download data for all sessions or specific sessions, excluding live sessions where you have to look for the session you want to download data for.
Session Registrations, Attendance, and Feedback: Lists of registered attendees with scan-in/out dates, ratings, and comments.
Live Session Interactions: Messages and questions from live discussions.
Poll Answers: Results from polls conducted during sessions.
Video Streaming: Data on who watched the session's streaming video, including dates and durations.
Roundtables: Information on attendees who joined the roundtables, with dates.
Exhibitor content reports:
Exhibitor Analytics: Views, bookmarks, and interactions with exhibitor pages, ads, documents, and items.
Booth views: The visits counter that exhibitors see in the Exhibitor Center counts every view of their booth page, including repeat views by the same person and views by guests or visitors who aren't logged in. The Booth tab of the exhibitor's leads export only lists identified attendees registered to the event, with the number of times each one viewed the booth, so its total is usually lower. People excluded by your export conditions, for example those who haven't accepted a specific term, are also left out.
Item Views and Bookmarks: Data on who viewed or bookmarked items, with the option to download data for all items, specific items, or items not linked to an exhibitor.
Sponsors & Ads Reports:
Ad Clicks and Views: List of users who viewed or clicked on event home advertisements and advanced banner ads.
Event Home Sponsors: Data on users who clicked on event home sponsors.
Using these detailed analytics reports, you can:
Understand attendee engagement and preferences.
Measure the success of sessions, roundtables, and exhibitor activities.
Optimize future events based on data-driven insights.
📊 Not sure which report answers which question? Reading your analytics is part of Studio Essentials 🎓 on Swapcard Academy. A quick video later, those spreadsheets will start telling you a story.
Rules and limits
Activity that is never tracked
Activity in the event preview opened from the Studio, or in a session that Swapcard support opens on a user's behalf, is never recorded: views, clicks and video plays made this way don't appear in any report. To test a report, log out, then log in normally with an account registered to the event.
Device columns in General Metrics
In the Usage summary and Usage per day sheets, the Web app, iOS and Android columns count unique users per platform: someone who used both the mobile app and a web browser is counted in each column. Only Total (All in Usage per day) counts each person once, so the platform columns can add up to more than it.
Exhibitor figures vs. the Exhibitor Center
The Detail per exhibitor sheet of the General Metrics and Networking Summary reports is a historical record. Each contact, meeting or badge scan is credited to the exhibitor the team member belonged to when it happened, and it isn't recalculated if the team changes later: people removed from the team stay in the figures.
The Exhibitor Center (Leads ➡️ Team's Contacts and the leads export) shows the current team instead. It lists every event contact of today's team members who share their contacts, including contacts made before they joined the team. If team members were added or removed during or after the event, the two numbers differ.
To keep the report and the Exhibitor Center aligned, add all booth staff to the exhibitor's team before the event, before they start scanning badges.
Video Streaming
The report only lists people who were logged in and are still registered to the event, for sessions in a live stream, on-demand or pre-recorded format. Deleted sessions are left out.
A view is recorded when the video starts playing on the session page. With a custom iFrame player, it is recorded as soon as the player loads, even if nobody presses play.
While the video plays, watch time is updated every 30 seconds. Views that were not recorded at the time can't be added afterwards.
Event Home Sponsors
A click is recorded only when the sponsor links to an exhibitor page or an external website: a sponsor without a link can't be clicked. The report only includes logged-in people registered to the event, with one row per person and sponsor showing Total clicks and Most recent clicks.
Accessing detailed analytics reports empowers event organizers with the insights needed to make data-driven decisions, improve attendee engagement, and optimize event outcomes. By understanding your event’s performance in-depth, you can refine your strategy, enhance future events, and deliver a more impactful experience for your attendees. If you need access to these advanced reporting tools, consider upgrading your plan by contacting your account manager.