š This feature is a paid add-on.
Introduction
The Abandoned Registration feature is a powerful tool that helps event organizers recover incomplete registrations and boost event attendance. By capturing data from users who start but donāt finish the registration process, organizers can target these potential attendees with tailored messaging, increasing the likelihood that theyāll complete their registration and attend the event. This feature is especially valuable for reducing lost registration opportunities, improving communication, and ensuring compliance with legal data privacy regulations.
Benefits of using the Abandoned Registration feature
Take control of incomplete registrations: Automatically capture and store the data of users who initiate the registration process but don't complete it, allowing you to follow up and recover lost leads.
Minimize lost opportunities: Identify potential attendees who abandoned their registration and reconnect with them through targeted communications.
Streamline communication: Send personalized messages or incentives encouraging users to finalize their registration.
Assist with manual completions: In certain cases, such as free tickets, event organizers can complete the registration on behalf of the user.
Accessing abandoned registrations
Once logged into your Organizer account, navigate to the āPeopleā section of your event dashboard. Here, a new category labeled āIncompleteā consolidates all data related to abandoned registrations.
Step-by-Step Instructions:
Log into your Organizer account.
Navigate to the People section within the event dashboard.
Find the "Incomplete" category, which lists attendees who didnāt finish registering.
Review this data to manage abandoned registrations and initiate follow-up actions.
You can also easily export a list of incomplete registrations from the people list. This allows you to track users who haven't finished registering, target them with emails encouraging them to complete their registration, and ultimately boost event attendance.
Similar to other exports from the people list, you can simply click on Export and select "Abandoned Registrations." The resulting download will include details only of users with incomplete registration forms.
Completing abandoned registrations
You can manually complete abandoned registrations or send reminder emails to potential attendees.
Method 1: Completing Free Registrations Manually
Step-by-Step Instructions:
Go to the Studio and select the People tab.
Find the abandoned registration you wish to complete.
For free tickets, complete the registration process directly or delete it if necessary.
Method 2: Sending Complete Registration Reminder Emails
For paid tickets, or if you'd rather encourage users to finalize registration themselves, send reminder emails.
Step-by-Step Instructions:
Navigate to the Communications section and select Emails.
Under Campaign for Registration, find the pre-configured āComplete your registrationā email.
3. By clicking on the email "Complete your registration", you will also be able to edit the Subject and Sender information, as well as the content of the email.
4. To send the email, go back to the People tab. If you correctly enabled the Complete registration email, you'll be able to send it from this page.
Providing users with the capability to remove their data tied to incomplete registrations to adhere to legal obligations
In adherence to GDPR regulations, users who abandon their event registration forms will be granted the ability to permanently erase all data associated with the unfinished registration from Swapcard.
How will this work?
Should a user initiate an event registration but fail to complete it, they will receive an email from Swapcard informing them that their incomplete registration has led to data storage. Within this email, users will find the option to either resume and complete the registration or to delete their registration data from Swapcard entirely.
Additionally, users can request the deletion of data related to their incomplete registration directly from the email sent to them when they wish to finalize their previously abandoned event registration.
To enhance organizers' management of abandoned registrations, Studio will offer an email template. You can utilize this template to prompt users to finalize their registrations at a convenient time. Ensuring compliance with legal obligations, this email will include a legal disclaimer granting users the option to delete their data linked to incomplete registrations.
The Abandoned Registration feature helps organizers boost event attendance by managing incomplete registrations effectively. It offers streamlined communication and ensures compliance with legal regulations, making it a valuable tool for event management.
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