💎 This feature is a paid add-on.
Banner ads are a powerful tool for capturing your audience's attention and enhancing your event's visibility. They provide a prominent space to showcase advertisements at the top of your event pages, offering significant monetization opportunities for event organizers by selling ad space to exhibitors and sponsors.
Benefits of banner ads
High Visibility: Banner ads are displayed at the top of event pages, ensuring maximum exposure to attendees.
Monetization Opportunities: Event organizers can offer ad space to exhibitors and sponsors, creating an additional revenue stream.
Targeted Advertising: Customize ads to reach specific attendee groups, making the ads more relevant and effective.
How to create banner ads
Go to the Studio.
Click on Event Builder.
Select Sponsors & Advertising.
Click on "Create an ad" to create your first ad.
Customizing Your Ad
Select a Banner Image: Choose images for both web and mobile views (mandatory).
Choose a Redirection Option: Link the ad to an Exhibitor's page, an external URL, or opt for no redirection.
Select Content Pages: Determine which event pages will display the ad.
Target Specific Groups: Choose the attendee groups that should see the ad.
Once all mandatory fields are complete, click on Create the ad to save and publish your ad.
How to keep track of all the ads created for an event
On the Sponsors & Advertising main page, you can monitor the effectiveness of your ads by checking the number of views and clicks each ad receives. This helps you evaluate the performance and adjust your strategy accordingly.
How to download the banner Ads analytics report
You can access the banner ads analytics report in the Reports section of the studio.
Log into the Studio
Click on Analytics
Click on Reports
Under Sponsor & Ads you will find Ads click and views
5. Select the timeframe you wish to download reports for
6. Click on Start export
It will download an excel document with the following information:
People
Groups
Email
First name
Last name
Job title
Company
Member of
Mobile phone
Landline phone
Place
Street
City
State
Zip code
Country
Internal id
External id
Custom fields (List of custom fields created by the organizer)
Short text
Long text
Multiple texts
Single choice
Multiple choice
URL
Number
Date
Picture
Advertisement
Groups
Image url
Redirection url
internal id
Metrics
Total views
Most recent click
Total number of clicks
Utilizing banner ads effectively can significantly enhance your event's engagement and provide valuable monetization opportunities, making them a worthwhile addition to your event strategy.