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Start Engaging Before the Release - 6 weeks before the Event
- Create a section on your website dedicated to your mobile app
- Create an event hashtag and start promoting it on social media
- Send teaser emails to generate excitement
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Pro tip: Create signage to showcase the app to onsite visitors - include a QR code to easily download it
Announce Your Mobile App Release - 2 to 4 weeks before the Event
- Post a mobile app release announcement on your website and on social media
- Send Attendee Invitation Emails
- Keep Attendees engaged with Push Notifications about exciting mobile app features and important Event updates
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Pro tip: Include a download link in all staff email signatures
Send Reminders - 1 week before the event
- Resend Attendee Invitation Emails
- Send Push Notifications to promote app features, remind attendees to log in, or let Attendees know when opening Sessions are available
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Pro tip: Review login metrics to track adoption and adjust your marketing strategy if needed
Reinforce Onsite - During the event
- Have registration staff encourage downloading the mobile app at check-in
- Give a two-minute app overview in the opening Session
- Train event staff on two or three app features to help answer questions and drive engagement
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Pro tip: Have Speakers mention the mobile app during the last few minutes of their Sessions