How to market your Event App – Help Center - Organizers

Start Engaging Before the Release - 6 weeks before the Event

Create a section on your website dedicated to your mobile app
Create an event hashtag and start promoting it on social media
Send teaser emails to generate excitement
Pro tip: Create signage to showcase the app to onsite visitors - include a QR code to easily download it

Announce Your Mobile App Release - 2 to 4 weeks before the Event

Post a mobile app release announcement on your website and on social media
Send Attendee Invitation Emails
Keep Attendees engaged with Push Notifications about exciting mobile app features and important Event updates
Pro tip: Include a download link in all staff email signatures

Send Reminders - 1 week before the event

Resend Attendee Invitation Emails
Send Push Notifications to promote app features, remind attendees to log in, or let Attendees know when opening Sessions are available
Pro tip: Review login metrics to track adoption and adjust your marketing strategy if needed

Reinforce Onsite - During the event

Have registration staff encourage downloading the mobile app at check-in
Give a two-minute app overview in the opening Session
Train event staff on two or three app features to help answer questions and drive engagement
Pro tip: Have Speakers mention the mobile app during the last few minutes of their Sessions