Setting up an event hashtag helps increase interactivity among participants by connecting their social media posts to your event. This feature allows attendees to engage, share updates, and view relevant content directly on the event homepage. With just a simple setup, you can enhance your event’s social presence and encourage real-time conversations.
How to set up the X (ex-Twitter) event hashtag
To set up the hashtag, in the Studio, go to Event builder → General information → Information and type in the desired hashtag in the X hashtag field. (# Symbol is already included in the field, it is not necessary to add it again)
How to use the event hashtag
Once the hashtag is set up, the last three tweets will appear on the Event homepage, and Participants can then click on See More to see all the posts. Participants will also be able to post from the mobile app using the Event hashtag.
Important Considerations
Choose a Unique Hashtag: Ensure your event hashtag is unique and easily recognizable to avoid confusion with other events or topics.
Promote the Hashtag: Encourage attendees to use the hashtag in their posts before, during, and after the event to maximize engagement.
Monitor Content: Regularly check the hashtag feed to ensure that the content being shared aligns with your event’s guidelines and tone.
Using an event hashtag is a powerful way to enhance social engagement and create a sense of community among participants. By setting up the hashtag, you make it easy for attendees to connect, share, and experience your event beyond its physical or virtual boundaries, adding extra value and excitement to the overall event experience.
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