Setting up the basics for your event in Swapcard, including language options, event format, archiving, and branding, is a foundational step towards creating a seamless and engaging experience for your attendees. By leveraging these features, you ensure that your event is not only accessible and adaptable but also visually compelling and aligned with your brand identity. These elements work together to enhance the overall attendee experience, foster engagement, and help your event stand out in a crowded marketplace.
How to enable multiple languages for your event
Navigate to the Studio:
Go to Event Builder > General Information > Languages.
Select Languages:
Check the boxes for all the languages you want your event to be available in.
Set a Default Language:
If you want a language other than English to be the default, click on Set as default next to the chosen language.
Note: Changing the default language will clear all your email content modifications.
How to translate your content
Once you have enabled the desired languages, you can start translating your event content.
Use the Flag Icon:
Look for the flag icon next to the content you wish to translate.
Click on the flag icon to open a drop-down menu displaying the enabled languages.
Select the language to translate the content into by clicking on the corresponding flag.
General rule of thumb: for each piece of content that will be displayed on the Attendees' side, look out for the flag icon in the Studio that will let you translate to the other languages.
List of all available languages
Swapcard supports a wide range of languages to cater to diverse audiences. Here is the list of all available languages:
English
Arabic
Bulgarian
Catalan
Chinese
Croatian
Czech
Danis
Dutch
Estonian
Finish
French (France)
French (Canada)
Gaelic
German
Greek
Hungarian
Indonesian
Italian
Japanese
Korean
Latvian
Lithuanian
Maltese
Polish
Portuguese (Portugal)
Portuguese (Brazil)
Romanian
Russian
Slovak
Slovenian
Spanish
Swedish
Thai
Turkish
Vietnamese
Welsh
How to change the format of your event: virtual, hybrid, or physical
Swapcard offers flexibility in event formats, allowing you to run Virtual, Hybrid, or Physical events from the same platform.
Changing the Event format
In the Studio, go to Event builder → General information and scroll down the page until you find the Format section. There, you can switch between Virtual, Hybrid, or Physical
If you run a Virtual Event, it's important to know that, by default, the times displayed for each user will be adapted to the timezone set on their own device (at device level, not within Swapcard). That is not the case for Hybrid and Physical Events – by default, times will be displayed in the Event timezone.
Selecting the appropriate format helps tailor the attendee experience according to how they will participate in your event.
How to brand your event
Effective branding is key to creating a memorable event that resonates with your audience. Swapcard’s branding features allow you to personalize your event to align with your organization’s visual identity.
In the Studio, under Event Builder ➡️ Branding, you can find different settings to brand your Event to the needs of your organization. For paying customers who purchase a Branded App, there is a wider range of customization options.
Personalizing the Event Homepage
The homepage is your event's central hub. Utilize customizable widgets to highlight important information, sponsor logos, or event highlights.A well-structured homepage can guide attendees effectively and enhance their overall experience.
How to set up light & dark mode
To customize your event look, you can set up light or dark modes on mobile and web apps.
Tailoring Event Colors and Fonts
How to set up custom colors
Customize the color scheme and fonts to match your brand guidelines. This consistency across all event pages reinforces brand recognition.
Consistent branding enhances professionalism and trust among attendees.
You can set up custom colors for the navigation bar, buttons, and all the written content to match the style of your brand.
Selecting color palettes will help your participants navigate your event platform easily. When choosing colors, make sure that they contrast with each other for better readability. This will help your participants quickly and easily identify the different sections of your event and find the information they are looking for.
Note: If there is a color conflict that critically affects your event, the Studio tool will display a warning message.
How to set up a background color
Set up a background color, or choose a background image for your Event.
When uploading a background, please make sure to import a 16:10 ratio image (i.e. 2560x1600px) and no larger than 1MB size.
Effective event branding is essential for creating a memorable experience that resonates with your audience. By utilizing the platform’s branding features, you can ensure that your event not only looks great but also delivers the message you want to convey.
Setting up these basics—enabling multiple languages, choosing the right event format and branding your event—are fundamental steps to creating a well-organized, accessible, and visually cohesive event. These actions not only enhance the attendee experience but also streamline event management, making it easier for you to deliver a memorable and successful event. By effectively utilizing these tools, you lay a strong foundation that supports attendee engagement and satisfaction.