The Event Analytics Dashboard in Swapcard helps organizers analyze event success and attendee engagement by providing real-time metrics and detailed insights. You can access this data directly from the Studio under Analytics > Dashboard. This powerful tool allows you to measure attendee activity, platform usage, networking stats, and more, giving you a comprehensive overview of your event's performance.
How to monitor people online in real-time?
The People online now indicator is displayed in the top-right corner of the Analytics Dashboard and reflects the real-time number. The selected time range doesn't affect it; it reflects People online within the current Event only.
The number is updated at a minimum interval of 10s.
Note: This data won't be displayed if the Event isn't "Live".
Aside from filtering the data per date, it can also be filtered by Group(s), including Groups that have been previously deleted.
How to access Registration data?
In the Registration tab you can see data about:
Registered attendees
Attendees checked-in
Canceled registrations
Abandoned registrations
The breakdown by date displays the number of registrations over time - filtered by dates selected in the Analytics dashboard.
A toggle for Confirmed registrations allows you to refine your view based on the type of registrations:
Confirmed Registrations: Displays only completed registrations.
All Registrations: Includes both completed and abandoned registrations for a broader perspective.
How to analyze engagement?
The dashboard provides various engagement metrics to help you understand how users interact with your event:
Number of active users
A user is considered active once they logged in and made at least one action in the Event App or in the Exhibitor Centre (e.g.: clicked on a button on the homepage). This metric is individualized per Event.This is the list of user actions we consider for "Active User". They are only counted once, even if they make multiple actions:
event_show – when the user views the main page of the Event
event_view_show – when the user views one of the views of the Event
exhibitor_self_show – when the user sees its own Booth in the team interface
Number of users with at least 1 Connection
Number of users with at least 1 Meeting
Number of users with at least 1 bookmarked Exhibitor
The number displayed on the dashboard can differ from the results obtained from Developer Analytics /GraphqlAPI AND Developer AnalyticsAPI). The Analytics Dashboard uses a probabilistic approximation (HyperLogLog algorithm) for the distinct count (slight margin for error) → datasource: Developer AnalyticsAPI. The Developer Analytics /GraphqlAPI would be the most up-to-date in terms of accuracy. The Developer AnalyticsAPI doesn't show the deleted bookmarks, therefore the number displayed could be higher.Number of users registered to at least 1 Session
Page views
Users activity
Top performing users and sessions
Unique number of logins by device
How to evaluate networking activities?
Swapcard tracks all networking interactions, including:
Total contacts made
Via Connection Request accepted, Meeting Request accepted, Badge scanAverage number of Contacts made per active user
Number of messages exchanged
Total amount of messages within all the Discussions and private conversationsNumber of Discussions created
Including Discussions and private conversationsNumber of Meetings made
Total number of confirmed meetingsNumber of Video Calls made
All of them, not just for the MeetingsAverage duration of Video Calls
Contacts
Business cards scanned
Badges scanned
Requests sent
Requests accepted
Messages
Sent in one-on-one
Sent in discussions
Video calls
Meetings confirmed
How to track contacts scoring
The dashboard includes a section dedicated to rating and evaluating the quality of contacts made during your event, providing insights into attendee networking effectiveness.
How to monitor Sponsors, Exhibitors, Speakers, and Schedule Engagement?
This section allows you to review detailed statistics about interactions with sponsors, exhibitors, speakers, and the overall schedule, helping you assess their impact on your event.
How to track guests activities?
Guest activity is included in multiple analytics sections of the Event Studio dashboard. Here's where you can track their interactions:
Top Performing section: The Top Performing section includes data from all users, meaning both logged-in users and guests.
Page View analytics: the total Views tab in page view analytics accounts for all users, including guests.
Analytics reports: The Item Views and Bookmarks report provides insights into total views, including those from guests.
Unique number of logins by device: the repartition of usage by device takes into account guest users (web, ios, android).
How to download detailed reports?
In addition to the metrics displayed on the dashboard, you can download comprehensive Analytics Reports from Analytics > Reports. These reports offer deeper insights into key performance indicators, enabling further analysis and optimization of your event strategy.
The Event Analytics Dashboard is a valuable tool for assessing the success of your event. It provides real-time data, tracks attendee engagement, and offers detailed analytics on networking, content interaction, and more. Use this dashboard to gain actionable insights that help you enhance future events, improve attendee satisfaction, and drive greater ROI.
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