Introduction
Codes in Swapcard Studio, provide event organizers with a powerful tool to offer discounts and drive ticket sales. By leveraging codes, you can attract more attendees, encourage early registrations, and reward loyal customers—all while maintaining full control over discount parameters.
With flexible customization options and seamless checkout integration, codes ensure a smooth purchasing experience for attendees while giving you valuable insights into your promotional strategies.
How to create codes
Setting up code in Studio is quick and easy:
Navigate to Studio → Registration → Codes.
Click "Create a Code".
Indicate the name of the code.
Add a description (Optional)
Define the discount type:
Fixed amount (e.g., $10 off).
Percentage-based (e.g., 20% off).
Set a usage limit (maximum redemptions).
Set the validity period by selecting start and end dates.
Choose whether the code applies to:
Specific ticket types (e.g., VIP Pass, General Admission).
All available tickets
Click "Create" to activate the code.
How to manage codes
Once created, codes can be monitored and adjusted in Studio.
Click on the code to:
Deactivate or Delete Codes: Remove outdated or misconfigured codes.
Edit Existing Codes: Adjust details, including expiration dates or ticket eligibility.
Track Usage: Monitor how many times a code has been redeemed and analyze its impact on sales.
Code settings: Click Code Settings.
In the panel that opens, customize your form field with:
Label (Required): Defines the title shown to users (e.g. Discount Code or Access Key).
Description (Optional): Appears below the label to offer extra guidance (e.g. Enter your company-issued code).
Preview Function: Lets you see exactly how your field will appear to registrants before saving.
All changes made here apply globally to all codes in the event.
Best practices for codes
To maximize the impact of codes, consider the following strategies:
Create a sense of urgency – Use limited-time offers to encourage early ticket purchases.
Segment your audience – Offer exclusive discounts for returning attendees, VIPs, or partners.
Promote strategically – Share codes through social media, email campaigns, or event partnerships.
Monitor performance – Track redemptions and adjust future discount strategies based on results.
Avoid overuse – Excessive discounting can devalue your event. Use codes strategically to maintain ticket sales at a sustainable level.
Conclusion
Codes are a powerful tool to boost attendance, reward loyal attendees, and increase early ticket sales. By setting up codes in Swapcard Studio, you gain full control over ticketing discounts while providing a seamless experience for attendees.
Start using codes today and enhance your event’s success!
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