What is Sherlock?
Sherlock is an AI-powered assistant natively built into the event app. Participants can simply chat with it in any language to find the right people to meet, register for sessions, or discover exhibitors and products.
Because Sherlock is part of the Swapcard platform, it understands your specific event setup, including:
Who the participant is (attendee, exhibitor, speaker, etc.)
Their past actions and behavior in the app
Your configured visibility rules and content access
Specific permissions and feature access
How do you enable Sherlock?
For a limited time, Sherlock (Beta) is available for free. If you have already enabled the AI Assistant in the Studio, Sherlock will automatically appear for your users on the latest version of the Swapcard mobile app.
Log into the Studio
On the left-hand menu, click AI Assistant
Once here, click Enable Assistant
What can Sherlock do?
In this first Beta release, Sherlock focuses primarily on Attendees and Exhibitors, interacting with all key elements of your event:
People and Networking
Recommends relevant attendees or exhibitors to connect with
Highlights interesting leads based on preferences and behavior
Advises on scheduling meetings and suggests suitable onsite locations
Sessions and Products
Helps discover sessions by topic, format, level, or interest
Recommends sessions tailored to each specific profile
Surfaces exhibitor products and makes it easy to bookmark or contact the seller
Navigation and Facilities
Helps participants find specific exhibitors and guides them to booths onsite
Answers questions about parking, accessibility, and opening hours
Explains how to use the app (like lead retrieval or QR scanning) based on the user's role
To ensure Sherlock provides accurate support for your specific event logistics, it is essential to create a comprehensive FAQ section in the Home Builder.
Sherlock uses your uploaded FAQs as a primary source of truth. By documenting details like badge pickup locations, WiFi passwords, and shuttle schedules, you empower Sherlock to deflect basic support questions. This reduces the burden on your onsite staff and ensures participants get instant answers 24/7.
How does Sherlock work on mobile?
Sherlock is officially available on iOS and Android, putting a personal concierge into the pocket of every attendee. The mobile integration is optimized for the fast pace of an onsite event, allowing users to manage their experience while on the move.
Manage schedules on the fly
Participants can use the mobile app to ask Sherlock to "Find a session about AI starting in 10 minutes" or "Show me my next meeting" while walking between booths.
Surface leads in real-time
Exhibitors can quickly ask, "Who are the most relevant leads for me to meet today?" without needing to sit down at a laptop. Sherlock also helps optimize sales time by guiding exhibitors through lead management and exporting new business deals.
Get instant support anywhere
By handling repetitive questions like "How do I scan a lead?" or "Where is the nearest restroom?", Sherlock allows your onsite staff to focus on high-touch VIP support.
How does Sherlock benefit your participants?
Sherlock acts as a force multiplier for engagement, helping every user group navigate the complexity of a large-scale event.
Benefits for Attendees
Personalized Itineraries: Suggests sessions and meetings based on interests.
Navigation Support: Guides users to halls, facilities, and specific booths.
Content Filtering: Surfaces relevant products and exhibitors from thousands of options.
Benefits for Exhibitors
Lead Identification: Helps exhibitors find relevant partners to target for networking.
App Guidance: Answers questions like "How do I capture leads?" to help them use your tools effectively.
Activating Sherlock transforms your event app from a static directory into an active assistant. By bringing this intelligence to iOS and Android and combining it with your custom FAQ content, you scale your support and provide a personalized, stress-free experience for every attendee and exhibitor on the move.
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