The Feed page in Swapcard is a dynamic space where attendees can engage by posting messages, sharing photos, reacting, and commenting on other users' posts. It acts as a social hub for both events and communities, encouraging real-time interaction, networking, and user-generated content.

Adding a Feed page can significantly enhance engagement and boost participant satisfaction by giving them a voice during your event or across your community. It also opens up opportunities for data collection and personalized content delivery based on user behavior and interactions.

Strategically, the Feed page helps create a sense of community, encourages repeat visits, and contributes to a more connected experience that supports both sponsor visibility and participant retention.

Before you set up the page, it is recommended to create your feed channel(s), learn how here.

Learn more about the basics of Pages with this article: Setting up your event's pages.

When you're creating your page you can edit the following information in the design tab:

Here you can decide which Group(s) of Participants can see the Feed page and its content.

This can be particularly helpful if you want a certain group to only be able to interact with participants within that same group (example: those who purchased a special type of ticket).

Under the Data tab, you can select which feed channel you want to be displayed under the feed page. You can select several Feed Channels.

At Community level, the Event name will be displayed under the Feed Channel name. Any member of your Community will be able to view, post, comment, and react to any Feed Channel you’ve made accessible in the Community view regardless of their Event settings.

To drive engagement and make the platform more interactive, you can enable notifications for feed-related actions such as:

This helps users stay connected and increases visibility of ongoing discussions, leading to a more lively, responsive community.

The Feed page is a powerful tool for fostering real-time engagement and building a sense of community within your event or across your platform. By tailoring its design, visibility, and content channels, you can create a space that not only encourages interaction but also aligns with your event goals and audience segmentation.

When combined with thoughtful feed channel setup and notifications, the Feed page becomes more than just a social feature—it becomes a strategic engagement driver that enhances participant satisfaction and contributes to the overall success of your event or community.

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