💎 This feature is a paid add-on.
What is Exhibitor Lead Qualification
Swapcard’s Lead Qualification allows exhibitor members to better qualify their leads using a personalized survey after scanning attendee's badges during onsite events or connecting with people via the Event app.
As always, organizers are in control of the feature. You can enable or disable lead qualification at an exhibitor and group level, providing an additional opportunity for monetization.
Find here a guide that explain to exhibitors how to create their lead qualification form.
How Lead Qualification Enhances Post-Event Sales and Revenue for Exhibitors
In today’s fast-paced market environment, the ability to capture and qualify leads efficiently is paramount for exhibitors. Swapcard's Lead Qualification feature revolutionizes this process by enabling exhibitors to capture contextualized data on the go. This functionality allows exhibitors to immediately gauge the potential of each interaction through personalized surveys filled out at the point of contact—directly after scanning an attendee's badge or connecting via the event app.
The true value of this feature lies in its integration with mandatory fields that ensure vital data is collected consistently. This allows for the seamless synchronization of leads directly into the exhibitors' marketing or CRM tools. Such integration is crucial as it saves a tremendous amount of time in the post-event follow-up process, traditionally a period fraught with delays as teams manually process and qualify leads; therefore converting leads into revenue at a much faster rate and boosting Exhibitors ROI.
Enabling Lead Qualification at Group level
Once you're logged into your Studio account, go to the Event Builder section.
Click on Groups & Permissions and click on the "Edit" button.
3. Activate Lead Qualification which is in the Lead generation tab of the side panel.
Enabling Lead Qualification at an exhibitor level
Once you're logged into your Studio account, go into the Content section, then Exhibitors.
Select the exhibitor you want to enable Lead Qualification for.
Go into the Settings tab.
Find Lead Qualification and click on it to enable it.
If the permission has been specifically set up on the exhibitor itself, it will overwrite the permission defined in the group the exhibitor belongs to.
