The Exhibitors page is an essential part of your event's digital presence, showcasing exhibitors, sponsors, and partners to your attendees. It allows for increased visibility, networking opportunities, and monetization through premium placements. This article provides a step-by-step guide on creating and customizing your Exhibitors page and offers tips for effective management.
What are the benefits of the Exhibitors page?
Increased Visibility: Highlight your exhibitors prominently, ensuring attendees can easily find and engage with them.
Enhanced Networking: Facilitate connections between attendees and exhibitors, boosting networking opportunities and engagement.
Monetization Opportunities: Offer premium placement or exclusive pages for exhibitors based on their sponsorship level or package, adding value to your event.
How to create the Exhibitors page
Note that when you create your event, an Exhibitors' page is created by default. You can edit the existing page or delete it and create one from scratch.
Follow these steps to create a new page:
Go to the Studio.
Click on Event builder ➡️ Pages & Menu.
Click on Create page.
Choose Exhibitors.
How to manage your Exhibitors page settings
How to edit the design of your Exhibitors page
Customize the design of your Exhibitors page by editing the following information in the Design tab:
Label: Change the name as it appears on the menu.
Color: Adjust the page's theme color.
Button background image: Add a background image for action buttons.
Page background image: Set a background image to enhance the overall page design.
How to manage the visibility settings of your Exhibitors page
Control who can see your Exhibitors page by managing its visibility settings:
Groups: Decide which group(s) of participants can view the page.
Public Visibility: Choose whether to make the page visible to unregistered guests.
Depending on your event's complexity, you can create different Exhibitors pages for different participant groups. For instance, you might want to show specific exhibitors to VIP attendees or based on the exhibitor package they purchased, creating a monetization opportunity.
How to manage the data settings of your Exhibitors page
1. Conditions
Use conditions to filter and display relevant content based on custom fields created for your event. This allows you to create multiple Exhibitors pages tailored to specific criteria such as the nature of business or sponsor level (more information here).
For example, you can create multiple Exhibitors pages based on the nature of business, sponsor level or any custom fields you deem relevant.
2.Display preferences
Choose to display either a list or grid of exhibitors
Choose to include exhibitors in personalized recommendations
If personalized recommendations is activated, the exhibitors will be displayed as such on the Exhibitors page:
3. Available filters
Select the fields you want to display as search filters- populated from custom fields, making it easier for attendees to find relevant exhibitors. These filters will appear on the Exhibitors page, enhancing user experience and engagement.
These filters will appear on the Exhibitors page as such :
By effectively managing your Exhibitors page, you can significantly increase the visibility and impact of your event’s exhibitors and sponsors. Customizing the design, managing visibility settings, and utilizing data filters not only enhance attendee engagement but also create opportunities for monetization, boosting the overall value of your event.
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