AI recommendations are designed to enhance the attendee experience by delivering personalized content that aligns with individual interests and behaviors. By leveraging AI technology, event organizers can provide attendees with relevant suggestions that boost engagement, foster meaningful connections, and increase session participation, making the event more successful overall.
Benefits for Event Organizers
Enhanced attendee engagement:By providing personalized content, AI keeps attendees engaged and ensures they get the most out of the event.
Improved networking opportunities: AI matches attendees with similar interests, fostering more meaningful connections and networking opportunities.
Increased session participation: Personalized and similar session recommendations drive higher attendance and participation in sessions, making them more successful.
Efficient event management: Organizers can leverage AI to streamline event planning and execution, ensuring that the right content reaches the right audience at the right time.
What are our key AI recommendations
1.Personalized Recommendations
To ensure the user experience with Recommendations is smooth from the very first time they use the app, we recommend you gather some user data in advance, i.e. during the registration process.
We recommend to ask for:
Job
Company
Biography
Interest and knowledge custom fields
How It appears: In the user interface, personalized recommendations are displayed on the People, Sessions, and Items lists as “AI Recommendations” carousel at the top of the list.
How to activate it:
Go to the Studio.
Navigate to Event Builder ➡️ Pages & Menu.
Click on the Edit (pencil) button next to the page for which you want AI recommendations activated.
Toggle on the Personalized Recommendations option under the Data tab.
2.Similar Entities
How It appears: In the user interface, similar entities are shown on the Session, Item, and Exhibitor details pages as “You May Also Like.”
How to activate it:
Open the Studio.
Go to Content ➡️ Exhibitors ➡️ Exhibitors settings for Exhibitors
Content ➡️ Sessions ➡️ Sessions settings for Sessions
Content ➡️ Items ➡️ Items settings for Items
Toggle on the Display similar exhibitors/sessions/items option.
How AI Generates Recommendations
Our AI engine uses two main data sources to generate recommendations:
Database Information:
The AI analyzes the data added into the Swapcard database, including People, Sessions, Exhibitors, Items, and their respective custom fields. This data can be added directly in the Studio or provided during registration.
User Behavior:
The AI also considers user behavior, such as which profiles, sessions, or items users viewed or bookmarked, to refine and personalize recommendations further.
By integrating AI into your event management strategy, you can significantly enhance the attendee experience, drive engagement, and achieve better outcomes for your event. Explore the full potential of our AI technology and transform the way you organize and manage events.
Important Considerations
Data collection: Gathering detailed attendee information during registration is crucial for accurate and effective AI recommendations.
Regular updates: Continuously monitor and update your event’s data to ensure the AI engine has the most relevant information for generating recommendations.
Setting up AI recommendations is an impactful way to personalize the attendee experience, drive engagement, and enhance networking at your event. By activating personalized and similar entity recommendations, you ensure that each attendee receives relevant and meaningful suggestions, making their event journey more engaging and valuable. Explore the full potential of AI to elevate your event management strategy.