Introduction
Adding items—such as products, job offers, services, or projects—to your event platform helps exhibitors and organizers highlight key offerings and connect with the right audience. When properly configured, items drive visibility, support lead generation, and enrich the attendee experience.
Key benefits:
Showcase detailed content attendees can browse and interact with
Boost session and booth visibility by linking items
Facilitate networking and generate interest through targeted categories
Items play a central role in exhibitor ROI and attendee engagement. They enable content discovery, match users with interests, and support lead generation for sponsors, exhibitors, and recruiters.
How to create items from the Studio ?
Log in to the Studio.
From the left-hand menu, select
Content➡️Items.Click on Create manually.
Choose the appropriate category for your item (e.g., Products, Projects, Job Offers, etc.).
5. Fill out the required fields, including the title of your item, a detailed description to inform attendees about the item and visual content to make your item more attractive.
6. Assign your item to relevant categories to ensure it appears in related searches and filters.
How to import items
How to import Items using an Excel file
To import your Items in bulk by leveraging the Excel file, you first need to download the Excel template. You can either import all Items at once or split them by type of Items.
The Excel template contains four different sheets:
Item
Categories (read-only)
Exhibitors (read-only)
Custom fields (read-only)
In the first sheet, you will need to enter the data for all the Items that you want to create. In Sheets 2 to 4, you will find all the Categories/Exhibitors/Custom field IDs that you can use for the creation and proper organization of your Items. Make sure to copy/paste the IDs properly!
It's also fundamental that the structure of the template isn't altered. Make sure you don't delete any sheet or column and complete all the columns marked as "Required" before you upload the Excel file into Swapcard. Finally, avoid special characters.
Once done, you can save the Excel file and import it into Swapcard.
How to import items from another event in the Community
If you wish to import Items from another event in the same Community, you should follow these steps:
Go to the event you want to import content from (make sure the event is part of the same Community)
Download the content by clicking on "Export" to download the Excel file
In the Excel file, keep only the content you want to link to your new event
Upload the content to your new event
🔄 Tip: Ideal for recurring events or multi-event strategies within a single Community.
Creating and managing items on your event platform is a crucial step in maximizing your event’s impact. By carefully curating and presenting your offerings, you can attract the right audience, facilitate meaningful interactions, and drive business success. Whether you’re showcasing products, launching projects, or advertising job offers, these tools are designed to help you achieve your goals efficiently.